The Aussie recipe club improving dinner parties.

What were you doing before you went into business for yourself?

I have a science degree, worked as an agronomist, then ran a catering and cooking classes business for ten years whilst having my three children. My new business fits in perfectly with my stage of life and many other women like me who want to bring back their social life after having babies. I essentially created the club that I want in my life!

Catering for ten years has given me the career experience to know how to put together fabulous menus to suit a fantastic social gathering, with a relaxed Aussie style.

Although I have a science degree and worked in agriculture for many years, it has made me even more passionate about respecting beautiful ingredients, grown as much as possible by our local farmers. My passion in cooking is less about being precise and more about being guided by exceptional taste.

Understanding a little behind the science of cooking helps me know when a recipe can be simplified and know when to cut out unnecessary steps to achieve the same result.

What made you want to start your own business?

I wanted to work towards something I am truly passionate about and be in control of how much I earn and when I work. I love cooking for friends and more importantly eating fab food but access to good restaurants is limited where I live. I came up with a business that can make a chef out of any home cook and help them create incredible food and wine experiences at home for their friends.

How did you come up with the name?

With the help of my three sisters and husband, who I always go to for advice.

What’s the single best piece of advice you got?

I’ve got three! Firstly, no matter what size your business is, treat it like it is worth a million dollars. This means business planning and detailed consideration of all facets of the business.

Secondly and equally as important is to know your worth and charge for it. The main thing that sets a business apart from a being a hobby is that you are paid for it. If you give away your time, the passion you once had for your business can quickly become resentment.

Thirdly, learning how to automate your systems through MailChimp, which I learned in the Lady Startup course has allowed me to run a club that is streamlined and consistent in the process for my customers.

What’s the one bit of advice you would give yourself if you were starting again?

Make sure you set some money aside for the business and start to build a network.

Also, create a business model that is less about yourself and more about a concept that anyone can replicate, so that you have a business that can be run even in your absence. It would allow me to step away from the business at times and know that it would still be run profitably and in line with the business plan.

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