Northfork and New World launch new shoppable recipes service


New Zealand’s largest grocery retailer, Foodstuffs has partnered with top recipe shopping technology provider Northfork to provide shoppable recipes through their New World stores.

New World has integrated Northfork’s technology to deliver customer-facing shoppable recipes on its website, alongside meal planning functionality.

“This is a key strategic initiative that will inspire New World customers to discover new recipes and enjoy the weekly shop like never before, they can now add all ingredients from each recipe to their cart in one click, making online shopping fast,” said Pippa Prain, head of marketing and customer experience at New World

“Plus, you can see all the nutritional information and how much each recipe is estimated to cost – so you can manage your budget even easier.

“We’re committed to delivering inspiring solutions, awesome experiences, and fair value every day to our customers. Shoppable recipes and meal planning help deliver on all three of these commitments.”

Thanks to Northfork’s easy-to-implement widgets, the rollout of the new technology at New World has been rapid and painless.

“We searched the globe for a partner with the right level of data sophistication and future thinking technology that would enable the rich customer experience we were looking for and Northfork exceeded our expectations in that regard,” said Paul Bartlett, head of customer products.

Erik Wallin, co-founder of Northfork added that the company’s strategic, structures approach and ‘best-in-class’ validation criteria meant they could move ahead with implementation.

“New World’s strategic, structured approach and best-in-class validation criteria meant we could move ahead rapidly with the implementation,” he said.

“Our widgets are designed to deliver a fast, efficient process that swiftly puts Northfork’s technology and expertise into the client’s hands.

“Backed up by open, extensive communication, this meant we were able to move ahead even faster than the already ambitious road map agreed with New World, for a smooth rollout.”

Despite being on opposite sides of the world, the partnership has been extremely effective.

So much so, that the partners are already discussing further ways in which Northfork’s technology can continue to support New World’s position as a leading grocery retailer and deliver multiple benefits to their customers, suppliers and third-party publishers.



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