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s part of activities marking this year’s Fried Rice day, PZ Wilmar, makers of premium food brand, Mamador, hosted its consumers to a Master class session at its headquarters in Lagos, courtesy of its new seasoning cube range.
The Fried Rice Day celebration provided the Mamador brand the opportunity to demonstrate as well as showcase the health and taste benefits of the Mamador seasoning cubes. The Master Class sessions featured two celebrity chefs and food bloggers, Ifeyinwa Mogekwu – Ify’s Kitchen, and Winifred Emmanuel – Zeelicious who engaged the audience on unique, tasty yet healthy ways of preparing their favourite variants of fried rice dishes. Guests at the event were educated on the important role the Mamador seasoning cubes play in the preparation of the various fried rice dishes, as it provided a perfect substitute for key spices such as turmeric or curry with even better results especially the chicken cube variant which was specially formulated to give best Fried Rice and Curry appeal.
Speaking at the event, IpsitChakrabarti, Deputy Managing Director, PZ Wilmar Ltd., reiterated the company’s commitment to providing Nigerians with healthier and tastier cooking options.
“We want to enliven and encourage tasty healthy nutrition amongst Nigerians, and most importantly demystify the myth around healthy meals. Many people think that they cannot enjoy both, but the truth is that with Mamador they can. This event provided us opportunity to demonstrate this possibility and we are quite pleased that our guests enjoyed the meals by our Chefs and also learned healthier options of cooking. Which for us is the ultimate goal” He said.
Guests present at the event were also treated to sumptuous meals of the different varieties of the popular fried rice dish as they joined many others around the world to celebrate the Fried Rice Day.
Toyin Popoola-Dania, Category Development & Activation Manager, PZ Wilmar, added, “Mamador is committed to providing food that is healthy for you and tastes good as well. So we fortify our high quality products with essential vitamins & minerals. We are here to walk you through your desire for more rewarding meals breaking all the myths around healthy meals”.
Toyin emphasized the significance of the Fried Rice Day celebration, saying that rice as a dish is quite popular to Nigerians and the Master class sessions was a way of enhancing the preparation and enjoyment of the fired rice delicacy. According to her, the company ventured into the seasoning category to offer Nigerians a much healthier, valuable and affordable options, something different from the norm.
PZ Wilmar, a joint venture with PZ Cussons was formed in December 2010 with the ambition to establish a food ingredients consumer brand, developing a range of products which include- cooking oil, seasoning and spread providing quality, health nourishment for Nigerian families.
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